Membangun personal branding dengan memanfaatkan media konvensional agar seseorang bisa dikenal luas sebagai pakar/ahli di industri tertentu. Dijelaskan secara bertahap dan dilengkapi dengan latihan-latihan praktis.
OUTLINE
- Define Goal
- To be known as an expert
- To be known as a thought leader in the industry
- Start Phase
- Issue mapping
- Form and Opinion
- Finding the Right KOL
- KOL’s Opinion
- Content Development
- Writing Article
- Media Mapping
- Editor Pitching
- Industry Expert
- Content Distribution
TARGET PESERTA
- Public Relations Manager
- Marketing Manager
- Corporate Secretary
- Content Writer
- Copywriter
- Industry Leader
- Business Leader
