Membuat press release yang sarat dengan bobot berita yang disukai editor dengan menggunakan metodologi yang telah terbukti bisa diaplikasikan baik di Indonesia maupun di media-media Asia Tenggara.
OUTLINE
- Market / Industry Problem Identification
- Government Plan / Initiative to Solve the Problem
- Company / Brand’s News (launching product, report, partnership etc)
- Statement Development:
- How relevant to government initiative
- Impact to the market / industry (be quantified would be great)
- KOL Engagement
- How to find the right KOL
- How to reach the KOL
TARGET PESERTA
- Public Relations Manager
- Marketing Manager
- Corporate Secretary
- PR Team
